Thursday, 10 November 2011

Sony Ericsson

Euro Crisis, high employment, low consumption. Consumer have no desire on spending money however they are into technology product, they are willing spend money on iphone, ipad, macbook pro, smartphone. I question why, according to the research, consumer now looking for multi function product which at once edgy and stylist yet functional and creativity. 

Sony Ericsson new watch phone is an good example. It meet consumer's need. 




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